If you are in the early stages of starting your own business and have been putting your branding on the back bench, you are already making a huge mistake. Branding is at the heart of your business. It is the face of your company and how people will come to recognise you for years to come. No business is perfect, and no branding stays consistent throughout its lifespan, however, constant changes can negatively impact the performance of your business. In this blog post, we will share exactly why it is so important to get your branding right from the get-go with a design agency in Manchester, and just how much is at risk if you let your branding be left unattended. Take a look at the following suggestions:

 Inconsistency is unattractive

If you as a business are not frequently sharing your brand’s message, creatives, and why your business is worth paying attention to, you are already losing out on an opportunity to engage your audience. Inconsistency is unattractive, and people rarely want to stick around to see what a brand has to offer when all of their output is inconsistent. It is especially hard to disguise a brand when things start to change, so unless you are keeping things fairly recognizable, your audiences will lack the interest that is desperately needed for startups.

Your audience will disconnect

You may have captured your audience in the beginning when you thought everything was set in stone, but if you then decided to go in different directions, your audience will feel disconnected. Your audience’s attention is crucial, however not allowing them to feel like they are in the loop with major changes can make them feel disconnected from the brand overall. For example, when Elon Musk took over Twitter renaming it ‘X’, it felt out of the blue, and extremely off-topic with what people have grown accustomed to on Twitter. As a result of this dramatic shift, Twitter’s value has plummeted, with fewer users engaged with the platform today.

Frequent changes can be costly

Not only are frequent branding changes bad for your business recognition, but they are also expensive to keep up with. You have likely enlisted the help of a website design agency in Manchester to create your website with all of the branding themes featured. Constantly changing these colours, images and overall theme will be expensive, especially when everything has to be changed. This is why it is so important to opt for a website design agency that you trust and come to a conclusion of what branding you will stick with whilst you begin to launch your business.

Copying the competition is obvious

Getting your branding right from the start also involves doing a competitor analysis. Many businesses get this wrong and look to their competitors to copy them, instead of taking small bits of inspiration. You simply can not build your branding off what someone else has built. Keep everything unique if you’re looking to stand out within a competitive market, and make sure your branding is distinctive, eye-catching, and against the status quo of what is expected in your industry.

Bottom line

Overall, you must get your branding right from the beginning. Avoid switching things up too frequently, keep your audiences in the loop, and keep it unique.